2nd study trip (sales visit) for design studios in China market

We are now accepting your application to book a visit. Only thing you need to do is pack up your designs and we will make appointments for you to establish business contacts and generate sales.

A Mysterious Oriental Traditional Culture¡ª¡ªAn Interview to German Fabric Designer Claudia

There are more foreigners in the 8th Textile Expo¡¯ 2007. When five foreign professional design companies from Germany, Italy and America appeared on the textile, both the foreign designers and their design works became the ¡°hot¡± focus. Our reporter interviewed a German designer, Claudia.
¡°It is a common practice to separate the fabric production and fabric design in Europe where factories and design companies shoulder different responsibilities, which promotes the professionalization of both sectors.¡± Claudia told our reporter that, as soon as her new textile designs showed on the Textile Expo¡¯, many customers showed close concern on them. Although she sold few designs, she never felt frustrated, since in her eyes, it will take a bit of time for the textile enterprises in Shaoxing to accept designs from professional design companies.
As for Claudia¡¯s job, textile design, she dashed along. For different cultures and tastes in different countries and regions, she said, the designers should spare no efforts to satisfy the target customers¡¯ needs and tastes. In order to prove her idea, she produced a design work with some geometry pattern. ¡°This is prepared for Chinese. If I try to sell it in Turkey, I will fail completely. ¡± Her design works have been sold to many markets in Europe, USA, Middle East etc. However, in different countries, her designs will soak up different cultural elements.¡A
As for how to coordinate the national culture, aesthetic value and stylish mode in target markets, Claudia said, each designer has his own Hamlet. To Claudia, she will always try to understand the culture first through different channels as the internet, TV, and books etc, and then complete the design according to her personal understandings as well as the fashion trend. It is the first time for her to come to China, when she arrived in China, a mysterious oriental country to her, she has been cautious to everything, because China is such a unique country. For her, as a designer, she tried to feel and remember the difference. ¡°Maybe my first time to China will become my source of ideas in the future.¡± Claudia smiled.

Source: shaoxing news

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